STYLE AND SUBSTANCE Some speakers use impressive words, but they are weak on content. Some preachers make the Bible marginal in their sermons in order to hold people’s attention. Even Bible studies give less focus to the Bible than they do to fellowship. Paul stressed solid content and practical help for his listeners. He wanted them to be impressed with his message, not just his style (see 2:1–5). You don’t need to be a great speaker with a large vocabulary to share the gospel effectively.